Sold in 16-ounce cans and four-can multi-packs, Sugar Free Full Throttle will be competitively priced with other energy drinks on the market. Sugar Free Full Throttle will hit shelves nationwide in mid-August, primarily at local convenience stores, with additional availability in other retail locations. Represents the next step for the Full Throttle brand, which has already achieved a 7.8 percent share of the energy drink category, and is currently available in 78 percent of all convenience retail locations in the United StatesĠ3/08/05 On the heels of the successful launch of Full Throttle® energy drink in late 2004, Coca-Cola North America is gearing up to expand its growth in the energy drink category with the introduction of Sugar Free Full Throttle®.
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